Big Soda

Big Soda

I will admit, I drink a soda now and then, and there is no argument that there really is nothing healthy or good about them.  But…they taste good, and as a treat I partake now and again.  Just looking at the ingredient profile of any soda tells you they are not good for you.  It’s a fact, and no amount of corporate spin can erase that.  Marketing can sway the public’s opinion and skew their knowledge.  Most folks ignore the amount they consume, and even worse ignore the physiological effects of the chemicals harming the body.  

Here’s a couple soda fun facts:

  • A regular 12 ounce soda contains about 2.6 tablespoons of sugar in it.  Measure that out at home.  Would you eat that by itself? Probably not.  But many people consume more than one 32-44 ounce soda per day.  That’s a lot of sugar.
  • Diet sodas, which typically are artificially sweetened, come with a host of harmful side effects, according to researchers. A study conducted at the University of Minnesota concluded that consuming just one diet soda per day was associated with a 36 percent increase in risk of metabolic syndrome. Metabolic syndrome puts people at higher risk for heart disease, stroke and diabetes.

A little-known fact about diet soda is that it is also harmful to the kidneys. A study at Harvard Medical School followed 3,000 female participants for 11 years. When women drank more than two sodas a day, kidney function began to decline. This decline was not linked to sugar-sweetened sodas, so researchers concluded that the kidney damage was attributed to diet soda consumption.

Diet soda also gets a bad reputation for misleading dieters. Contrary to what its name suggests, consumption of diet soda increases a person’s chances of becoming overweight, according to a study at the University of Texas Health Science Center. The study found that drinking two or more cans of diet soda per day increased consumers’ waistlines by over 500 percent. The reason is that the artificial sweeteners in diet soda interrupt the body’s natural ability to discern adequate calorie intake, according to an animal study performed at Purdue University. This means that people who consume diet sodas are essentially tricking their bodies into thinking they’re consuming real sugar, causing them to crave more and overeat.

I borrowed some info from the Hammer Nutrition blog regarding soda below. Its short but sweet and can give you a tiny perspective as to the motives and marketing behind the big soda companies and the partnerships with the organizations we think our working in the best interest of our health.

The fact is soda is not going away, but with some self-education, moderation, and plain old nutritional changes, soda can impact you in the least possible way.  

National Health Organizations Sponsored by Major Soda Companies

Hammer’s war on sugar started in 1987 when we were founded in an effort to provide nutritional supplements and fuels for endurance athletes that weren’t soaked in sugar. We have stood by our knowledge base surrounding the dangers of simple sugars and seek to provide only the best products on the market. Why? Because we are a researched-based business that cares about health.

While public awareness is growing, our “sugar is bad for you” stance was not always popular or readily available. While we wondered why, important discoveries have come to light that explain so.

New research has proved that the most highly respected medical and public health institutions in the United States have accepted corporate sponsorships from the nation’s two largest soda companies. The report was published online October 10, 2016 in the American Journal of Preventive Medicine.

Sixty-three public-health organizations, 19 medical organizations, seven health foundations, and five government organizations accepted sponsorship from Coca-Cola or Pepsi. These included the Centers for Disease Control and Prevention, the American Diabetes Association, the American Heart Association, and the Obesity Society, as well as a number of cancer organizations.

At the same time, Coca-Cola lobbied against all 29 public-health bills intended to reduce soda consumption or improve nutrition. PepsiCo opposed 26 of the 29 bills (90%) according to the study’s authors, Daniel G Aaron and Michael B Siegel, MD, MPH, of Boston University School of Public Health, Massachusetts.

“Rather than supporting public health, organizations may become unwitting partners that contribute to corporate marketing strategy,” the authors note. “It is probable that corporate philanthropy is increasing consumption of soda throughout the country and causing substantial harm to Americans.”

Jeffrey Smith

Previously Fat Guy

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